I've just spent the last few weeks between SF and NYC, and every time I'm back in SF, it's still surreal to see how much tech is everywhere.
It's pretty wild.
There's a special kind of energy in SF - where the most innovative tech brands still turn to one of the most traditional forms of advertising: the billboard.
There's something iconic about it.
SF might be one of the only places where this kind of top-of-funnel flex actually makes sense.
Not because of the people walking by - but because everyone ends up sharing it online.
Most of the companies get more impressions from social media than from the placements themselves.
We work with a few companies who are taking it even further: launching the billboard and getting creators to post it, turning one moment into a full campaign.
Turns out the best marketing isn't online or offline - it's just the one worth talking about.
Some of the best billboards feature Nebius, Framer, Gamma, Figma, Typesense and ElevenLabs. And so cool to see so many Passionfroot customers up there, mastering both 🔥
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