Not many people have heard of Digio. Which isn’t exactly strange because in the world of Indian startups where middling consumer-facing ventures suck all the attention, there are quite a few real but boring businesses that don’t get as much love. Digio is one such case.

Not many people have heard of Digio. Which isn’t exactly strange because in the world of Indian startups where middling consumer-facing ventures suck all the attention, there are quite a few real but boring businesses that don’t get as much love. Digio is one such case.

What also makes Digio stand out in India’s startup landscape is that it hasn't raised much money (about $12 million across two investors). The company has a valuation of about $125 million and boasted revenue of about Rs 100 crore (about $11.7 million) in the 2023-24 fiscal. It earned a profit of nearly Rs 40 crore (about $4.7 million) that year, and has been profitable for eight of its nine years in existence. This is a stellar record—and the reason for our interest in this company and how it has been built. Lessons from Digio’s founders could be used as a playbook for other entrepreneurs.

Abir Dasgupta writes for The Morning Context.

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