No marketing budget? Start writing.

That's the least but most promising thing you can do.

- If you write 300 words/day
- Every year you’ll publish 50 posts
- If each post brings you only 5 visits/day
- Every year you’ll have 100k traffic
- If your traffic converts at 0.5%
- Every year you’ll get 450 leads

Warning: This only works if you stick to the plan for at least a year. I have experienced this first hand at Simform.

Most difficult thing is the consistency and belief in you content strategy.

Here's a 4-step minimum viable content marketing strategy to maximize your writing efforts:

[1] Identify your target audience and fix a positioning
[2] Divide your main service into sub-topics, pick one sub-topic and create a marketing funnel
[3] Distribute content on relevant platforms
[4] Run paid advertising if you want to generate leads immediately

Start small, stay consistent, and watch your content drive results!


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