How?? All thanks to its founder: Parul Gulati (Again, a woman).
Today, Parul and team (90% are women) have made the brand's net worth of Rs. 50 crore.
People see it as a brand/business, but I see it as a reminder: underestimate the power of women & set yourself up to lose.
But still how? She redefined the rules with Nish Hair, here’s how she pulled it off:
✔️ Social Media:
—You will remain behind if you're not using social media.
— Parul started with just 2,000 followers on insta; today, she has 1.6 million. (Sales- 35% 📈)
✔️ Word-of-mouth marketing:
—Your business will fail in 2 years without word-of-mouth marketing.
—Parul went door-to-door for 2 years, promoting her brand personally. (Sales 20% 📈)
✔️ Local Exhibitions:
—Go beyond expectations—be bold with your investments and presence.
—Parul invested in local exhibitions and recovered costs in 2 days. ((Sales 25% 📈)
✔️ Customer Needs:
—Understand your audience; customers appreciate businesses that listen closely.
—Parul hosted 15+ pop-up events and music festivals just to understand the customer's needs. (Sales 30% 📈)
Now answer me: Aakhir humari choriyan choron se kam hai kya?
Support them & then watch them break every limit.
Hit that like if you agree.
This post was originally shared by Rahul Sharma on Linkedin.