(Not exactly breaking news, right?)
Most of us were already whispering about it last year.
Looks like the rumours were true.
Fun fact: I once bought Nike on Amazonโฆ
They ๐ญ๐ฐ๐ฐ๐ฌ๐ฆ๐ฅ great.
They dont ๐๐ช๐ต ๐ฎ๐ฆ ๐ข๐ฏ๐บ๐ฎ๐ฐ๐ณ๐ฆ , ๐ฃ๐ถ๐ต ๐ด๐ต๐ช๐ญ๐ญ ๐ฉ๐ข๐ท๐ฆ ๐ต๐ฉ๐ฆ๐ฎ๐
LoL....
Now here's the real play:
Their ๐ง๐ช๐ณ๐ด๐ต Amazon hire?
An Account Manager at ยฃ xx K.
No doubt thereโs a bigger team on the way.
Think:
๐ง A Centre of Excellence
๐ค In-market specialists
๐ Full-funnel ad investment
๐ฏ Strategic leadership at the core
Why?
Because Sell on Amazon is now ๐ฌ๐ฆ๐บ to Nikeโs omnichannel strategy.
So if your brandโs been avoiding Amazon because:
โ We want D2C margins
โ We need 1P data
โ It didnโt work before
๐๐๐ธ ๐๐ผ๐๐ฟ๐๐ฒ๐น๐ณ:
Is your brand equity as strong as Nike's?
โ Probably not.
Are your competitors on Amazon?
โ Definitely.
Is your product already there (or faked)?
โ Likely.
Can Amazon ๐ฃ๐ฐ๐ฐ๐ด๐ต your overall performance?
โ 100%.
Nikeโs back.
Maybe itโs time your brand showed up too.
And when you do โ you know where to find me ๐
Cheers, Charith G Kashyap ๐ฎ๐ณ
P.S. It's pronounced ๐๐ช๐ฌ๐ฆ-๐บ (like the Goddess of Victory).
Know anyone at Nike ? Intro me.
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