My favorite time of the month: client reporting.
And this one? A very satisfying April wrap-up.

New client, just 2 months in.

→ We wrote 1 TOFU, 2 MOFU and 3 BOFU blogs
→ Optimised 3 existing blog articles
→ Added 76 new glossary terms

And here’s what happened MoM [April vs March]:

→ +102.4% organic clicks from blog
→ +271% organic clicks from glossary
→ from 0 to 4.5% Semrush keyword visibility
→ and 3 (hot) BOFU keywords already in ChatGPT top-3

Not bad for 8 weeks in. Especially with just 6 new blogs involved.

How we did it:

→ Laser-focused BOFU & MOFU content
→ A very active founder who feeds us gold
→ A startup that doesn’t micromanage — and lets us run

That combo? Magic.
It’s rare, and it works.

Proof that:

→ You don’t need volume, you need intent
→ Glossaries still pull serious weight
→ BOFU SEO is very real


P.S. Too early to report on demos, SQLs, and revenue. But damn — I feel this one will be an inbound-generating machine by the end of 2025.


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