Dad: “Cool. Which one do you have?”
“Uh… Crompton. No wait, maybe Havells? Bajaj?”
By the time I hung up, I was confused.
I had four fans installed at home and I couldn’t even remember the brand.
And here I was recommending Atomberg — a product I’ve never used.
It reminded me of something Simon Sinek once said: “People don’t buy what you do. They buy why you do it.”
Arindam has made himself the why behind Atomberg. People trust him — and by extension, the brand.
Long story short: this is what good marketing looks like - subtly making its way into your pysche, while optimising for trust and long term objectives.
(Not sponsored :))
marketing startup
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