I worked with an industrial E-commerce site.
20+ language versions.
Millions of products.
Product pages were their main traffic source.
They suffered from significant indexing issues.
↳ It was time for a change
What did we do?
↳ We added new internal linking sections on products
↳ We fixed JavaScript links on pagination
↳ We added new images to the products
↳ We fixed JavaScript rendering issues
↳ We updated the XML sitemaps
What are the results?
↳ Grew the traffic by 130% globally
↳ Grew the traffic by 27% in their biggest market
↳ 80x the number of Google requests sent to product pages
↳ Made the site easier to crawl, render, index, and rank
↳ Reveal the true potential of the site
And there is still work to do!
📌 Bonus TIP:
Don't underestimate XML sitemaps. Every refresh is worth it.
P.S. REPOST ♻️ if you learned something new about SEO
P.P.S. What moves the needle for you in SEO?
This post was originally shared by Patryk Wawok on Linkedin.