No structure. No clarity. Just noise.
At ReferRush, we rebuilt Slack into an operating system — where engineering, sales, and customer success move fast without stepping on each other’s toes.
Here’s how we set it up:
🛠 Product & Engineering
Channels split by surface area:
• dev-whatsapp
• dev-sms
• dev-email
• dev-widgets
• dev-affiliate
• dev-xbot
• dev-settings
• dev-general
Every bug, feature, or request lives in a thread — not DMs.
📦 Customer Success & Ops
• ops-onboarding — new brand launches
• ops-bugs — Looms + logs
• ops-general — SOPs, tools, internal notes
This way, CS doesn’t have to chase devs to move fast.
💰 Sales & Growth
• sales-deals — pipeline, call notes
• sales-growth — experiments, campaigns
• sales-general — pricing, scripts, CRM links
Sales runs like a repeatable playbook, not an ad hoc hustle.
🔁 Cross-Functional Sync
• standups — async daily updates
• team-weekly — what shipped, what we learned
• customer-feedback — goldmine of real user insights
🎯 Leadership & Culture
• legal-finance — contracts, payroll, filings
• important — major updates (only founders post)
• team-lounge — bonding, memes, culture
Every channel is:
• Threaded
• Searchable
• Linked to a Google Drive folder
• Owned by someone
Slack isn’t just where we chat. It’s where execution lives.
If you’re trying to scale a lean startup, build Slack like a cockpit — not a co-working café.
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