Most SEOs are confusing 𝗹𝗹𝗺𝘀.𝘁𝘅𝘁 with an 𝘼𝙄 𝙄𝙣𝙛𝙤 𝙋𝙖𝙜𝙚.

They're not the same thing.

One is a proposed standard nobody's actually using.

The other is already being cited by ChatGPT today.

𝗹𝗹𝗺𝘀.𝘁𝘅𝘁:
- A markdown file at 𝘆𝗼𝘂𝗿𝘀𝗶𝘁𝗲.𝗰𝗼𝗺/𝗹𝗹𝗺𝘀.𝘁𝘅𝘁
- A list of links pointing AI crawlers to your "important" pages
- Google's John Mueller confirmed no AI system currently uses it
- Semrush tested it on Search Engine Land — zero visits from GPTbot, ClaudeBot, PerplexityBot, or Google-Extended over 2.5 months

𝗔𝗜 𝗜𝗻𝗳𝗼 𝗣𝗮𝗴𝗲:
- A real, indexable page on your site (like /ai-info)
- Structured with clear headings, linked from the footer
- Contains the exact facts you want LLMs to repeat about your brand
- Services, differentiators, tech stack, proprietary methods, team
- Already pulled and cited by ChatGPT, Claude, Perplexity, and Gemini

If you don't tell AI who you are, it pulls from third-party junk or hallucinates.

𝗹𝗹𝗺𝘀.𝘁𝘅𝘁 won't save you. No crawler is reading it.

An 𝗔𝗜 𝗜𝗻𝗳𝗼 𝗣𝗮𝗴𝗲 will, because it's just a page. AI can already read pages.

At Notebook Agency, ours sits in the footer. ChatGPT describes us accurately and cites it directly.

One is theory. The other is working today.

P.S. I'll link the 𝗔𝗜 𝗜𝗻𝗳𝗼 𝗣𝗮𝗴𝗲 𝗯𝘂𝗶𝗹𝗱𝗲𝗿 𝗚𝗣𝗧 and a walkthrough in the comments.

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