🔥 1. Abandon “Testing” Campaigns — Build a Creative OS
We don’t test ads anymore.
The Creative Operating System with these rules, which I follow
3 angles per week × 2 formats × 2 hooks = 12 creatives/week
Label each by angle-type-hook-performance tier
Hook Rate ≥ 25%? It graduates.
Hold Rate ≥ 30%? We scale it.
Below? Archive it. Don’t tweak—replace.
No opinions. Only metrics. Hook & Hold are the new CTR.
🔥 2. ASC Is NOT a Campaign. It’s a Distribution Engine.
Treat your Advantage+ Sales Campaign like Netflix.
Think of it as your content algorithm, not an ad set.
Inject high-performing creatives weekly.
Label them like episodes: “S1E3 – Summer Promo UGC – Lifestyle”
Let the algorithm auto-scale for you.
80% of your revenue should come from ASC once trained.
🔥 3. Use Broad Targeting. But Add Hidden Constraints.
Yes, go broad. But here’s the twist:
Exclude buyers in last 30 days
Exclude non-purchasing site visitors from 7–14 days ago
Layer with high-signal LLA event exclusions (ATC w/o ViewContent)
Broad doesn’t mean “stupid.”
Let the algo breathe within guardrails.
🔥 4. Your Product Page ≠ Scalable Offer
Scaling ≠ selling SKUs. Scaling = packaging value.
We launch meta offers, not products:
“Build Your Bundle” landing pages
“Try Before You Commit” quiz flows
“3x Value Kit” at $49 instead of $19 + $19 + $19
You’re not scaling creatives.
You’re scaling offers with media.
🔥 5. Smart Retargeting = Predictive, Not Reactive
Forget chasing PDP viewers.
Instead:
Build dynamic “signal clouds” with 3-day engagers, IG viewers, story replies
Feed this pool with 15-sec vertical native UGC
Retarget with product quiz > discount > urgency
Think less “visit + ad,” more “signal + sequence.
🔥 6. Manual Bidding for Scaling. Not Guesswork.
Our scaling rule?
If CPA is 20% below target for 72h + frequency < 2 = Launch bid cap at 3x budget.
Bid Cap + Ad Scheduling (8 am–9 pm) = Instant ROAS boost
Bid caps are not dangerous. They're jet fuel when timed right.
🔥 7. CAPI Gateway + Event Matching Score > Any Ad Hack
You will lose money if your EMS is below
Implement CAPI Gateway + Shopify Web Pixels (parallel)
Use GTM server-side for backup
Set up a weekly Event Match Audit (Purchase, ATC, ViewContent)
Data is not sexy — until you 2x your ROAS by fixing it.
Creative OS + Offer Architecture + Signal Systems.
Not hacks. Not random testing. Not boosting posts.
Again, this is one of the many playbooks/frameworks.
Want me to do an audit or handle your ad account (it won't be free, of course)? DM me.
follow- karanwrites
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