Truth is, their brief didn’t.
At ViralKonnect, we were tired of seeing creators second-guess the assignment.
So we simplified the process into a 4-part template that actually works:
🧩 The What – What are we asking creators to do?
🎯 The Who – Who exactly are we speaking to (and why should they care)?
🎬 The How – Format, tone, brand do’s and dont’s
📈 The Why – What success looks like, and why it matters
It saves hours and reduces revisions.
And makes creators want to work with you again.
The less you overcomplicate it, the better the outcome.
What would you add to this list?
We would love to hear from you in the comments.
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