1) Test every idea yourself - data beats guesswork.
2) Price for trust, not trends - affordable & fair price (not lowest price) won us loyalty.
3) Stick to your why - ours was transparency in an opaque market.
Whether it was the call to skip big ads for word-of-mouth or picking science over hype when no one cared or not participating in Instagram trends, we have always let our brand values drive our decisions.
Shereen Bhan got the unfiltered story - watch here . If you’re a founder on this road, maybe it’ll spark something. What’s a lesson you’ve learned? StartupLessons FounderJourney YoungTurksReloaded
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