Author: Alex Nigmatulin
Profile: https://www.linkedin.com/in/nigmatulin/
Max Roslyakov is one of those rare people who is both deeply technical and genuinely visionary at the same time — a true believer in everything he builds. And honestly, the speed at which he launches new useful tools and ideas is hard not to admire.
What I especially liked in this video is that it talks about the operational reality behind SEO and link building — not the glamorous LinkedIn version of it.
“Just send more outreach emails” is probably the worst scaling strategy in SEO right now.
In this video, Max Roslyakov (founder of xamsor and former SVP at Semrush) explains why modern link building is becoming less about hustle — and more about infrastructure.
Because the reality behind SEO operations today looks like this:
→ 15 tabs with different vendors
→ random pricing for the same placements
→ marketplaces failing orders
→ endless follow-ups
→ spreadsheets nobody wants to open
And meanwhile, AI search is changing the game completely.
You can’t simply buy visibility inside ChatGPT or Anthropic the way brands bought traffic through traditional ads for years.
So what actually matters now?
Trusted mentions.
Relevant editorial placements.
Organic authority at scale.
One thing we really liked from this conversation is how honestly Max describes the operational pain behind link building — not the theory people post on LinkedIn, but the messy day-to-day reality SEO teams deal with.
That’s also why platforms like Medialister and fatgrid.com are gaining traction:
they turn chaotic link buying into something much closer to a structured media-buying process.
Some highlights from the case study:
• reliability is becoming more valuable than “huge inventory”
• agencies care more about transparency than vanity metrics
• delivery rate now directly impacts team efficiency
• editorial quality is becoming part of SEO strategy, not just PR
And maybe the strongest quote from the discussion:
“The future winners are the teams that can manage authority at scale.”
Video below 👇
Article in the comments.
#SEO #LinkBuilding #DigitalPR #ContentMarketing #Backlinks #SearchMarketing #AISEO #SEOStrategy #GuestPosting #EditorialPlacements #MarketingTechnology #AgencyLife #OrganicGrowth #BrandAuthority #Medialister
What I especially liked in this video is that it talks about the operational reality behind SEO and link building — not the glamorous LinkedIn version of it.
“Just send more outreach emails” is probably the worst scaling strategy in SEO right now.
In this video, Max Roslyakov (founder of xamsor and former SVP at Semrush) explains why modern link building is becoming less about hustle — and more about infrastructure.
Because the reality behind SEO operations today looks like this:
→ 15 tabs with different vendors
→ random pricing for the same placements
→ marketplaces failing orders
→ endless follow-ups
→ spreadsheets nobody wants to open
And meanwhile, AI search is changing the game completely.
You can’t simply buy visibility inside ChatGPT or Anthropic the way brands bought traffic through traditional ads for years.
So what actually matters now?
Trusted mentions.
Relevant editorial placements.
Organic authority at scale.
One thing we really liked from this conversation is how honestly Max describes the operational pain behind link building — not the theory people post on LinkedIn, but the messy day-to-day reality SEO teams deal with.
That’s also why platforms like Medialister and fatgrid.com are gaining traction:
they turn chaotic link buying into something much closer to a structured media-buying process.
Some highlights from the case study:
• reliability is becoming more valuable than “huge inventory”
• agencies care more about transparency than vanity metrics
• delivery rate now directly impacts team efficiency
• editorial quality is becoming part of SEO strategy, not just PR
And maybe the strongest quote from the discussion:
“The future winners are the teams that can manage authority at scale.”
Video below 👇
Article in the comments.
#SEO #LinkBuilding #DigitalPR #ContentMarketing #Backlinks #SearchMarketing #AISEO #SEOStrategy #GuestPosting #EditorialPlacements #MarketingTechnology #AgencyLife #OrganicGrowth #BrandAuthority #Medialister