Even though we had previously opted out of ACA, it was quietly re-enabled on April 5th. We didn’t realize it until we saw a live ad headline generated by Google that read: “Unprofessional and Unreliable – Unreliable Lawn Service”
This wasn’t a review or user-generated content. This was a paid ad headline Google’s automation wrote for us.
It’s hard to overstate how damaging this could be to a brand. Automation is great when it works, but this crossed a line.
A few takeaways for others:
Double-check your ACA settings, even if you think you’ve opted out.
Keep a close eye on your live ads and previews.
If you’re seeing similar issues, it might be time to bring it up with your Google rep.
Automation should never come at the cost of brand trust. This was a reminder that human oversight is still critical in paid media.
Has anyone else run into this?
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