The ๐๐๐ฟ๐ฒ๐ฎ๐ ๐ผ๐ณ ๐๐น๐ฐ๐ผ๐ต๐ผ๐น๐ถ๐ฐ ๐๐ฒ๐๐ฒ๐ฟ๐ฎ๐ด๐ฒ๐ & ๐๐ผ๐๐๐ฒ๐ฟ๐ ๐ข๐ฝ๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป๐ (yes, thatโs one agency) just dropped an RFP for full-service marketing, advertising, and PR support. The goal? ๐๐ผ๐ผ๐๐ ๐๐ถ๐ฐ๐ธ๐ฒ๐ ๐๐ฎ๐น๐ฒ๐, ๐ฒ๐น๐ฒ๐๐ฎ๐๐ฒ ๐ฝ๐๐ฏ๐น๐ถ๐ฐ ๐ฝ๐ฒ๐ฟ๐ฐ๐ฒ๐ฝ๐๐ถ๐ผ๐ป, and ๐ธ๐ฒ๐ฒ๐ฝ ๐๐ต๐ฒ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ ๐ฟ๐ผ๐น๐น๐ถ๐ป๐ด into the stateโs General Fund.
๐ฐฬฒโฬฒ๐ฬฒ๐ฬฒ๐ฬฒโฬฒ๐ณฬฒ๐ฬฒ๐ฬฒ๐ฬฒ๐ฬฒ๐ฬฒ๐ฬฒ:ฬฒ
โข ๐ฆ๐ฐ๐ผ๐ฝ๐ฒ: Strategic planning, campaign creative, media buying (TV, radio, digital, OOH), social media, PR, event planning, and promotional campaigns.
โข ๐๐๐ฑ๐ด๐ฒ๐: $3.6M annually for media, production, sponsorships, events, and more.
โข ๐๐ผ๐ป๐๐ฟ๐ฎ๐ฐ๐ ๐ง๐ฒ๐ฟ๐บ: 3 years, with two 1-year renewal options (August 2025โJune 2030).
โข ๐ฅ๐ฒ๐พ๐๐ถ๐ฟ๐ฒ๐บ๐ฒ๐ป๐๐: Agencies must have full-service chops, lottery/consumer retail experience preferred, and a keen ability to operate in regulated environments.
๐ ๐ฃ๐ฟ๐ผ๐ฝ๐ผ๐๐ฎ๐น๐ ๐ฎ๐ฟ๐ฒ ๐ฑ๐๐ฒ ๐๐๐ป๐ฒ ๐ฎ๐ฒ, ๐ฎ๐ฌ๐ฎ๐ฑ โ so donโt hit snooze.
๐ฏ Think your agency is the jackpot pick? Comment โ๐ ๐๐๐ก๐โ below and Iโll shoot you the RFP link (๐ด๐ฆ๐ฏ๐ฅ ๐ข ๐ค๐ฐ๐ฏ๐ฏ๐ฆ๐ค๐ต ๐ณ๐ฆ๐ฒ๐ถ๐ฆ๐ด๐ต ๐ช๐ง ๐ธ๐ฆโ๐ณ๐ฆ ๐ฏ๐ฐ๐ต ๐ข๐ญ๐ณ๐ฆ๐ข๐ฅ๐บ ๐ค๐ฐ๐ฏ๐ฏ๐ฆ๐ค๐ต๐ฆ๐ฅ).
๐ Know an agency that thrives on data-driven strategy, big creative swings, and the occasional scratch-off pun? Tag them.
โ
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