It wasn't originally intended for children or even casual snacking.
Maggi was created by Julius Maggi in 1884 to fight malnutrition among factory workers.
The Swiss government commissioned Maggi to create a quick and nutritious meal for laborers who didn't have time to cook.
This led to the creation of the first-ever Maggi product, which was actually a protein-rich pea soup.
The noodles we know today came much later, in the 1950s, when Nestlé introduced them in India.
But here’s the surprising part: Maggi’s popularity skyrocketed not just due to taste or convenience.
It was one of the first products to use emotional advertising, targeting mothers with the promise of quick meals for their children.
Maggi became more than just food; it became a symbol of care and love.
Today, in India alone, Maggi sells over 2.5 billion packets every year, making it one of Nestlé’s most profitable products globally.
But few know that this success story began with a simple mission to nourish factory workers.
That’s the hidden legacy of Maggi.
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This post was originally shared by Saurav Fialok on Linkedin.