Rs 10 Packet was sold in black for whooping Rs 102 during that time.
hashtagWeMissYouToo Campaign by Maggie had more than 5Mn Impressions across internet.
Within 2 years after the ban was lifted, Maggi was back at more than 60% market share.
Next time when someone asks you, why brand building is important, come back here.
This post was originally shared by Akash Tiwari on Linkedin.