Look, I have zero issues with celebrities promoting products for a fee, but why frame it as "unfiltered, real-life moments"? Wouldn't it be an "unfiltered, real-life moment" only IF Diljit picked up a cup of WokTok out of curiosity about a new FMCG product and shared his highly edited (which would make it so NOT 'unfiltered, real-life' in the first place) video of him trying it out of the goodness of his heart by not seeking any fee from Veeba for sharing that video? 🤷

Look, I have zero issues with celebrities promoting products for a fee, but why frame it as "unfiltered, real-life moments"? Wouldn't it be an "unfiltered, real-life moment" only IF Diljit picked up a cup of WokTok out of curiosity about a new FMCG product and shared his highly edited (which would make it so NOT 'unfiltered, real-life' in the first place) video of him trying it out of the goodness of his heart by not seeking any fee from Veeba for sharing that video? 🤷

PS: What is The Advertising Standards Council of India policy on corporate leaders talking about an influencer collab? Can that go without an 'ad' or 'collab' tag?

marketing advertising influencer collab (no, this post is NOT a collab- I do not do paid posts *at all*. The hashtag is only to signify that this post *is about* a collab)

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