With Google Search, people used to go through 4-5 searches and multiple site visits before converting.
With LLM search, they get everything they need in one place, before making a single visit.
🔴 Fewer clicks.
🔴 Fewer visits.
🔴 Faster decisions.
Here’s what this looks like in practice 👇
Let’s say I’m evaluating a product analytics platform.
✅ Using Google Search
I’d go through:
➜ “best product analytics tools”
➜ “PostHog vs Mixpanel”
➜ “Mixpanel pricing”
➜ “request demo”
That’s 4-5 searches. Multiple clicks.
Still stitching the story together.
✅ Using LLM Search
I prompt:
➜ “Compare PostHog, Mixpanel, and Amplitude. Include pricing and integrations.”
➜ “Which one’s best for a 10-person startup?”
➜ “What do users complain about?”
In 2 minutes, I’ve got everything.
Only one visit left, to the site I want to buy from.
That final visit before conversion? That’s the one that holds all the commercial value.
So whether a buyer gets their info from your blog post on Google, or a ChatGPT summary based on your blog post…it doesn’t matter.
What matters is that your content informed the decision.
If it was read on your site, great.
If it was delivered via an LLM response, just as good.
Also worth noting:
Visitors coming from LLM search are more qualified.
They’ve done the research. They’re deeper in the funnel.
I’ve seen this across almost every B2B client I work with.
Lower traffic. Better visitors. Higher intent.
And Siege Media validated this too, in their study across 50 websites, sitewide traffic dropped…but homepage traffic went up.
That’s what happens when users land only when they’re ready to evaluate a brand.
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