Most of the accounts have it now, but not all.
It embeds the Calendly booking page into LinkedIn lead gen form instead of a thank you page.
So people can book a call without leaving the platform.
It’s a nice quality of life feature, but it doesn’t fix the flaws of using LinkedIn lead gen forms for high-intent offers.
An ad and a form are not enough to sell a B2B product. Lead gen form is still so easy to submit that leads forget that they ever touched the form.
You could put the Calendly link as your thank you page link before. Now, people don’t have to leave LinkedIn, but it takes as long to load the booking page.
With integration, the CTA to book a call becomes more noticeable for sure.
But it doesn’t change the dynamic of lead gen forms for direct response. They still only work as retargeting or wild-card cold campaign.
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