And that’s terrible news for most link builders.
The bar is rising for inventory quality, support, and metrics.
Top marketplaces will thrive. They know how to work with publishers, handle data, and support customers.
SEO agencies will do well too. They know how to sell and have client trust.
But most middleman swapping publisher lists will fight for a niche that is fading away.
Add value or get squeezed from the market.
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