If the strategy was actually good...
Leverage it internally as a competitive advantage for passive income.
The only time people posts these is when:
1. Strategy is outdated or relied on based on past success not current (Consulting)
2. Current success is determined by sharing knowledge not executing on it (Coaching)
3. The strategy is related to custom software that provides an established barrier to entry of execution (Formtoro)
I see a lot of people passing off "observations" and "opinions" as "strategy".
Sharing an opinion of an observation without data AND personal knowledge = pure guessing.
The ecommerce space is 100% full of this.
Opinions and observations shared are always slanted towards the individual results and KPIs.
Data is wildly misinterpreted or skewed to provide results that fit a narrative.
Let's look at popup companies -
They all say the same thing - take your sign up rate from 2% to 15%
What they don't mention is the only way to do this is to overserve your popups to existing customers and some creative reporting OR massively improving your traffic quality.
So the first one is a bug and the second one has nothing to do with the popup itself.
We started a popup company to move from "we'll increase your signups" to...
The value of a popup is, understanding the quality of audience observed via data collected during the highest intent pre-purchase activity that can be leveraged to improve top of funnel traffic through paid and organic media that leads to sales and profit.
This is the difference between Grade School Athletes and Professionals.
Any 3rd party popup software can increase sign up rates, they all do it by overserving popups to people that shouldn't see them.
So of course sign up rates, revenue, and conversion go up when you show it to existing subscribers and purchasers. Your providing people that like your product with free discounts.
No one wants to call this out, but the narrative has remained the same for popup companies, take your 2% on Klaviyo and turn it into 12-15% with our fancy software.
Wake up and realize that this isn't possible with the same targeting, offer, and copy.
Juice the numbers for the sake of juicing them is dumb and costs companies money, I'm not into that, this only works if you report on one KPI.
When you're a platform that is relied upon for making complex business decisions, not just building a list, that doesn't work.
When you use your software to run businesses and make informed decisions beyond an opt-in rate, that doesn't work either.
I no longer consult.
I don't coach for money, my courses are free.
I do have strategy that requires our software though.
Experience --> Software --> Data --> Strategy
Then back to improving Experience, that's how growth happens.
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