Hint, it wasn't some secret "Go To Market" plan
It was the secret "STM" plan, Speed To Market plan
In simple speak:
1. While you're revising your website copy for the 7th time
- Someone went live, got feedback, made updates - beat you
2. While you're splitting domains, mailboxes, copy, spintax, warmup oscillation
- Someone found a good set of leads, validated, personalised using Clay and got their first reply on Smartlead - beat you
3. While you're "planning and strategizing" your social media plan
- Someone skimmed over 5 competitor YT videos, found a gap, recorded and uploaded a video - beat you
4. While you're taking 3x of the time to "launch" the perfect product
- Someone launched with just what was enough in 1/3rd the time - beat you
5. While you're collecting your "NPS" score waiting to see the sentiment
- Someone jumped on 15 calls with upset and happy customers, found the gap and is working on a fix - beat you
Sooo does this mean I'm against planning?
No not at all; being prepared is fundamental, but the real work is in the execution
Don't plan to delay, plan to execute
Remember this, the big don't eat the small, the quick eat the slow
Your best advice won't come from billion dollar businesses, but from businesses just 3 steps ahead of you - learn from them
Be scrappy, be reactive and act fast - you will fail and screw up, but as long as your team/lead is okay with it, attack.
This post was originally shared by Vaibhav Namburi on Linkedin.