1. What copywriting principles or frameworks do you use in your writing?
2. What are your favorite books on copywriting or human psychology?
3. Can you name any thought leaders in the copywriting space?
4. Have you taken any courses on copywriting?
…
Seriously…
Out of nearly a dozen people I interviewed, only ONE gave answers that were even close to satisfactory.
WTF?!
Everyone is so obsessed with figuring out how to use AI to create content - speed, scale, efficiency, bla-bla-bla...
But what about studying the very fundamentals of copywriting?
- What about the AIDA or PAS frameworks? BLUF or the Rule of Threes?
- The Boron Letters or Scientific Advertising? Ogilvy or Schwartz or Hopkins? Cialdini or Kahneman?
- Or modern-day pros like 🇺🇦 Eddie Shleyner or Joanna Wiebe or Harry Dry or Neville Medhora?
Sorry, but I don’t need your generic AI copy churned out by ChatGPT... who you asked to "act as a professional copywriter." (I can do it myself.)
I need someone who understands how copywriting actually works and can "solve problems" rather than "write copy."
Where are these people? 😅
P.S. I'm still looking for a skilled copywriter for some part-time project work for Ahrefs. Do you have someone really awesome to recommend? 🙏
(plz make sure they can give good answers to the above four questions 😅)
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