We built a simple 4-layered system. Here’s exactly what each tool does:
1. Orchestration (N8N):
Automates all the workflows, & runs loops so you can scale the efficiency of your prompts
2. Tooling Layer:
Salesforce: Tracks all activity, opportunities, & outcomes by adding the content in text fields
Salesloft: Distributes the outreach via merge fields
Teams: Sends AI-generated replies directly to our reps. Each rep votes on the response quality, helping the AI improve continuously.
3. API Layer (Apify):
Helps us with scraping data
4. AI Layer:
Perplexity: Conducts rapid, automated prospect research to identify ideal customers.
Claude: Creates personalized, human-sounding outreach messages and responses
If you're interested in this kind of content or curious how to build out your AI GTM motion
Let me know what you're interested in & I'll write about it
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