Not all website pages serve the same purpose.
Let’s use Lomi as an example to compare three key types of pages:
1. Homepage: Telling Your Brand’s Story
The homepage introduces your brand, showcases its values, and serves as a gateway to the rest of your site.
Take Lomi’s homepage — it invites visitors to explore their mission, shop their products, preview the app, join the rewards program, and more. It’s designed to direct traffic to different areas of the site while reinforcing the brand’s identity.
2. Product Page (PDP): Highlighting Product Features
A product detail page (PDP) focuses on a single product, delivering essential details like specifications, images, FAQs, and reviews. It’s where visitors decide if the product fits their needs.
For instance, Lomi’s Bloom product page provides a one-size-fits-all overview, from product specs to customer reviews, along with easy checkout options.
3. Landing Page: Tailored for Conversion
eCommerce landing pages are hyper-targeted. They’re crafted for specific audiences with a clear goal — to drive conversions for one specific offer.
Lomi’s Discover landing page aligns with its ad campaigns by educating visitors and presenting a singular, compelling call-to-action. The page isn’t meant for general browsing; it’s built to turn targeted traffic into paying customers.
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