Got this question from a friend last week:
“Do you have a good resource on keyword cannibalization?”
Here’s what I sent back (works like a charm):
1️⃣ Head to GSC → click your site
2️⃣ Go to Performance → click on the Pages tab
3️⃣ Click on a high-value keyword
4️⃣ Check if multiple URLs are getting clicks for the same query
If yes?
You’ve got cannibalization. 🧠
One more tip: adjust the date range.
You want to see if traffic shifted from one page to another.
Or if two pages are actively competing.
That’s it. No paid tools.
Just data Google already gives you.
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