Honestly, where do I even begin? This moment has been a long time coming.
Two years ago, Cupsly started from a simple moment of inspiration in my local coffee shop. I noticed a problem I faced for a reusable coffee cup that served a purpose but also reflected my unique style, aesthetic & self-expression.
To see everything come together and finally have the launch date in sight, words don't do justice to the mix of excitement and nerves I'm feeling.
Going into the campaign we had two objectives:
1. Exposure
2. The lifestyle
Being a new brand it was about going back to the basics. We want to get in front of the right people, not everyone. And secondly being a luxury brand we want to show the lifestyle we want to represent which includes the British heritage.
I honestly can't wait for you guys to see it. But firstly I've got some important people to thank because this wasn't me it was the team.
Firstly John. The conversation between John and I started ten months ago and he's been there every step of the way. One of the most skilled and talented people I've ever met and had the opportunity to work with.
And of course Sophia, we've never met before this day but when she shared her creative vision for the campaign I was 100% invested. Being my first ever campaign I trusted and relied heavily on the people around me.
And they have well and truly delivered.
Remember, success is never about one person but about the team and people you have around you. Never forget the people who have helped you every step of the way.
Thanks for all your support. It honestly means so much.
This post was originally shared by Niall Cleaver on Linkedin.