I had a kickoff call with a CEO in financial services this week.
He’s gone through the brand design process a few times -
invested a lot of time, money, and energy into it.
But no matter who he hired, the result was the same:
Polished. Professional. 𝗣𝗮𝗶𝗻𝗳𝘂𝗹𝗹𝘆 𝗴𝗲𝗻𝗲𝗿𝗶𝗰.
Always the same visual playbook everyone else in his industry uses.
At the start of our call, one of the first things he said to me was:
“Honestly… I feel 𝘩𝘦𝘢𝘳𝘵𝘣𝘳𝘰𝘬𝘦𝘯 by it all.”
And here’s the really frustrating part:
There is 𝘴𝘰 much room for his brand to lead.
We did a full assessment of the financial space the business operates in - and the opportunity is massive.
But most designers don’t see it.
They’re not thinking strategically - they’re only thinking aesthetically.
They’re trained in design principles…
but not in how visuals can be used to 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗮𝘀 𝗮𝗻 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗹𝗲𝗮𝗱𝗲𝗿.
That’s where my Visual Sales Funnel System comes in.
It’s designed to help companies stand out and position themselves as best in class - not just “look good.”
If your brand’s missing the mark and you want to lead - not blend in.
𝗜’𝗺 𝗼𝗽𝗲𝗻𝗶𝗻𝗴 1 𝗯𝗿𝗮𝗻𝗱 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗽𝗮𝗰𝗸𝗮𝗴𝗲 𝘁𝗵𝗶𝘀 𝘀𝘂𝗺𝗺𝗲𝗿 𝗳𝗼𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗼𝘄𝗻 𝘁𝗵𝗲𝗶𝗿 𝘀𝗽𝗮𝗰𝗲.
DM me if you want more details.
PS. I wish this was a one-off, but I hear it 𝘢𝘭𝘭 𝘵𝘩𝘦 𝘥𝘢𝘮𝘯 𝘵𝘪𝘮𝘦.
Creatives who just can’t break out of the default formula.
I have a friend who was going through a rebrand and wanted her identity to stand out more. The only idea this brand strategist offered was to make the colour palette more vibrant 🤦♀️
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