It needs 10,000 boring businesses.
The kind that don’t make headlines.
But quietly hold the country together.
📌 A startup solving logistics for tier-2 pharma.
📌 A software company digitizing mandi records.
📌 A bootstrapped firm automating GST compliance for small traders.
📌 A service that keeps cold chains alive in 45° heat.
They don’t go viral.
They go viable.
But we don’t fund them, because they don’t “scale fast.”
We don’t celebrate them, because they’re not “sexy.”
Instead, we chase:
→ Decks with jargon, not clarity.
→ Founders who “pitch well,” not solve deeply.
→ Valuations built on FOMO, not fundamentals.
In the West, boring businesses build dynasties.
In India, they barely get a second look.
And yet… these are the businesses that will outlast funding winters.
These are the businesses that will hire steadily, pay taxes, and grow slow but strong.
Not every founder needs to disrupt.
Some just need to deliver again and again.
Because not all impact wears a hoodie.
Sometimes, it wears a stained kurta, running a ₹12 crore business from a godown.
So ask yourself:
Are we building businesses that look good in a pitch?
Or ones that actually work in the real world?
Business businesspitch
This post was originally shared by on Linkedin.