๐ญ. ๐๐ป๐ฑ๐๐๐๐ฟ๐ ๐ก๐ฒ๐๐ + ๐ฌ๐ผ๐๐ฟ ๐ง๐ฎ๐ธ๐ฒ
The AI/SaaS space moves fast.
Most people on LinkedIn are here to learn.
Share latest industry news โ position yourself as a valuable source of insight.
But that alone isn't enough.
If your goal is to build thought-leadership, add your perspective:
โข How will this influence the industry?
โข What implications will happen?
โข What does it mean for your target audience?
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๐ฎ. ๐ง๐ฎ๐ฐ๐๐ถ๐ฐ๐ฎ๐น ๐๐ฑ๐๐ถ๐ฐ๐ฒ ๐ผ๐ป ๐ฆ๐ผ๐น๐๐ถ๐ป๐ด ๐ฃ๐ฟ๐ผ๐ฏ๐น๐ฒ๐บ๐ ๐๐ถ๐๐ต ๐๐
Every founder I worked with was solving a clear problem with their product.
That problem, and the way you solve it = valuable content.
Break it down. Make it tactical.
โ Walk through your internal process
โ Share the exact steps youโd take to solve that problem
โ Explain how others can apply it to get the same outcome
The "value-first approach" builds trust.
Once people find your advice valuable, they'll also trust you with the full solution.
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๐ฏ. ๐๐ฒ๐ฎ๐ฑ ๐ ๐ฎ๐ด๐ป๐ฒ๐ ๐น๐ฎ๐๐ป๐ฐ๐ต๐ฒ๐
A lead magnet is a free, high-value resource you share to engage your ideal audience.
It solves a small, specific problem.
And gives people a taste of how you think and work.
When done right, it sparks interest, builds trust, and opens up conversations in the DMs.
Examples:
โข Internal guides
โข Notion templates
โข Visual frameworks
โข Loom explainer videos
Execution:
โ Explain what it is and why it helps
โ Call out who itโs for
โ Ask people to comment a keyword
โ Send it via DMs
โ
Each angle serves a different role in building a personal brand:
โข Education content builds authority
โข Tactical content builds trust
โข Lead magnets convert engagement
Which have you already tested? What were the results?
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