Did you ever imagine this could be possible? "Persona - Messaging" alignment can reveal it.
This jugaad thinking indicates that your PRODUCT could be used in a way that you cannot imagine.
And hence, the need for Persona - Messaging
While no one explicitly told these dhaba owners in Punjab, nor
was it mentioned in the product manual.
The customers chose to think outside the box
to put domestic washing machines to industrial use.
Knowing your customer and building multiple Personas
helps you discover the utility of your product.
Depending on how they choose to use,
your messaging would change.
The Jobs to be Done #JTBD framework unravels
innovative ways in which your product can be used.
Based on those use cases, you will end up crafting a unique messaging
with a story that resonates with such persona.
If you have a single story for every persona,
it will not work.
If you thought it was tedious to work it out.
Let's connect over exploring how #GenAI tools can help you with it.
Discover Personas. Align Messaging.
#productmarketing
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