September 2020 mein shuruwat hui inki.
They saw ki Instant coffee ke naam pr milti hai ye, 2 rupay ka sachet jiska swaad bilkul nhi hai. Socha ki yrr can we sell Instant Coffee Cubes with different flavours jisme genuine taste ho arabica coffee ka.
Refined sugar ko maari goli aur use kiya gud aur khajoor.
Logon ko pasand aaya, mahine ka 8-10 lakh krne lage they par inka CAC bahot high tha.
Tab inhe mile Aakash Anand, founder of BellaVita(upper right)
He acquired 40% of stake in the company, then gave an isight.
100 gm ka packet tha 400 rupay ka aur customer ek naye coffee brand ke 400 rupay dene ko tayaar nahi tha.
That is when Akash said, sample sasta kro, volume high karke becho tab janta pasand kregi.
Ek nayi packaging banayi, 99 rupay mein 4 flavours nikale, 6-6 sachet har ek ka aur 3 mahine mein Bevzilla bana Amazon's Choice.
And the brand went from 10 lakh to 1 crore a month.
Both co-founders bought a Mercedes at 25. Got married. Created a beautiful success story.
Today they're growing Bevzilla as one of India's top D2C coffee brands.
Ye thi aaj ki story.
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I write really good stories for Founder's LinkedIn profiles, if you want me to write one for you, DM me "story".
This post was originally shared by Nikhil Mishra on Linkedin.