Tanvi Singh’s career journey is nothing short of extraordinary—starting as a research scientist in Germany, becoming an entrepreneur in India, and now leading brand marketing at WAHStory. Along the way, she’s founded ventures ranging from a film production house Phoodie Productions to an NGO Leap of Love Foundation, all while staying true to her passion for creating social impact.
Here are some standout lessons from her career:
1️⃣ [Authenticity is the cornerstone of great marketing.]
Tanvi emphasizes that integrity and honesty build long-term trust. Today’s audience craves transparency—they don’t just want a great product, they want to know the story and values behind the brand.
2️⃣ [Storytelling > Selling.]
Whether for social entrepreneurship or scaling BeerBiceps Media World Private Limited YouTube channel to 2M+ subscribers, Tanvi highlights the power of weaving narratives. For instance, she transformed their struggling channel BigBrainco. into a thriving community by rebranding it with a focus on mystery, history, and entertainment.
3️⃣ [Growth happens when you embrace change.]
Tanvi’s willingness to explore new paths—whether freelancing, launching ventures, or transitioning industries—has fueled her rapid learning curve. Her mantra? "Alignment with your goals and life phase is key. Don’t be afraid to leave a role that no longer serves your growth."
4️⃣ [Social entrepreneurship requires a unique marketing lens.]
She sheds light on the importance of overcoming the hesitation to promote social ventures. “Doing good isn’t enough. You need to show the world there’s a better way—and that requires telling your story.”
→ Actionable Takeaways:
• Build trust by staying true to your brand’s values. Integrity is non-negotiable.
• Use storytelling to connect emotionally with your audience—it’s more impactful than hard selling.
• Don’t fear career transitions. Each shift can be a step toward exponential growth.
• If you’re in social entrepreneurship, overcome the belief that good work should remain invisible. Share your impact to inspire others.
🗣️ What’s your favorite strategy for building an authentic brand? Let’s discuss below!
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