If you walked into a BEWAKOOF® store this week, you may have thought the Front Man was recruiting.

Nope. Just us - launching Squid Game official merchandise in partnership with Netflix.

Yes, that Squid Game. The global phenomenon that made red jumpsuits cooler than tuxedos.

From college dorms to corporate boardrooms, we’ve always believed in turning pop culture into wearable conversations - and this drop is no exception.
The red suits are live. The hype is real. The inner player is ready.

Huge shoutout to our team for bringing this vision to life - right from the store displays to turning our office into a (very safe) Game Arena.

Next time you visit a Bewakoof store and spot red suits, don’t panic.
Just gear up. 🔴🔺🟥

Shubra Singh
, Nihal Peters
, Abhimanyu Mishra, Vidit Jindal, Ishan Kumar, Neeraj Puraniya, Karuna Srinivas Naik (Sri) B, Nitin Gupta, Pavan Gupta, Prashanth Aluru, Prashant Sharma, TMRW House of Brands, Raghuvar Seth, Manish Singhai, Naveen Asokan


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