In 2025, your outbound strategy will most likely fail.
Starting in 2022, companies adopted the growth-at-all-costs framework.
You want to sign more clients, hire more SDRs.
You want to generate more leads, invest more in your marketing budget.
But with AI, the framework has changed.
Efficiency is better than volume.
For example: one GTME can use AI tools to personalize messaging and leverage precise data, maximizing your outreach while keeping costs low.
Here are two ways to cut costs while achieving the same (or even better) results:
↳ Execute outbound leveraging AI tools.
The GTME role is becoming increasingly important. Why? Because 1 GTME can achieve the same results(or better) as 6 SDRs with a 68% cost reduction.
↳ Build your personal brand.
Consumers trust people. If you have a strong personal brand, people tend to trust you more. At ColdIQ, over 70% of demos were booked through LinkedIn content.
Here are some tools to help you with both:
GTM tools: From list building to outreach—all-in-one tools
↳ lemlist
↳ Unify
↳ Instantly.ai
Content tools: To support your content creation
↳ Kleo
↳ Screenstudio
↳ Figma
What's your take on growth at all costs vs efficiency with AI implementation?
This post was originally shared by on Linkedin.