I wouldn’t be asking for more pipeline.
I’d be asking:
“Why are we ignoring the leads already raising their hands?”
Because here’s the truth:
Most reps aren’t short on leads.
They’re short on prioritisation.
And worse - most aren’t using signals at all.
- No tracking of profile views.
- No routing of website visits.
- No follow-up on social engagement.
Just cold emails to cold lists…
…while warm prospects slip through the cracks.
If I was running the GTM motion, I’d fix that first:
Step 1: Track the signal
LinkedIn views, website visits, comments, ad clicks
Step 2: Score the lead
Use Clay, Trigify, Vector to enrich + qualify
Step 3: Route the action
Slack alerts, CRM tasks, outbound sequences — within 15 mins
No more winging it.
No more lead rot.
The real GTM edge in 2025?
Isn’t sending more.
It’s knowing who’s already warm - and moving faster than everyone else.
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