Yes, India is protein-deficient —
But not because we don’t want protein.
It’s because we simply can’t afford more.
🇮🇳 Indians consume just about as much protein as our per capita income allows.
Not more. Not less. Just as much as we can afford.
(Check image/link in comments.)
The data says it all:
The top urban decile consumes 2x more protein than the bottom decile
In rural India, that gap widens to 3x
At ₹4–₹6 per gram, whey protein and bars are built for the top 10%, not the masses.
If we want to shortcut our way to protein sufficiency before income levels rise, we have to make protein radically affordable.
🎯 Think ₹30 for 20g of protein.
That’s the unlock. That’s the real game changer.
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