Vijay Mallya hasn’t spoken publicly in almost a decade. Not to the press, not through official statements - nothing. And here he was, having a full-blown, long-form conversation…on a podcast. With a creator. On YouTube.
What makes it even crazier is that Raj didn’t take the easy route. He didn’t glorify, didn’t avoid the uncomfortable stuff. He asked the real questions - about the loans, the downfall, the choices. But he did it with a kind of calmness and clarity that you rarely see, especially when the stakes are this high.
There was no clickbait energy. No trying to be the smartest person in the room. Just honest, focused curiosity - and a kind of quiet confidence in letting the conversation do the work.
It made me realise how much things have changed. That creators today aren’t just making content - they’re shaping narratives, creating space for voices that would otherwise never be heard this way. Raj didn’t just land a big guest. He created a moment - one that even mainstream media couldn’t have pulled off in the same way.
And the fact that he built this platform from scratch, over years of just showing up again and again - that’s what makes this whole thing even more powerful.
I don’t know what this means for media, storytelling, or influence going forward. But I do know this: we’re witnessing something new. And Raj, what you’ve built - and how you used it - is honestly incredible.
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