I was surprised that a LinkedIn post I published on Monday blew up (2,800+ likes).

Not that it was a bad post, but the topic was kind of arcane and it was mostly an "announcement" post around HubSpot launching support for MCP.

MCP = Model Context Protocol.

If you don't know what that is, don't worry. You're in good company, and we're going to fix that. :)

My latest article on my simple .ai newsletter (1.5M subs) is all about MCP.

What it is, how it works and how it will help you get even more out of AI.

Link comment, or just go to simple .ai.


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