"Okay, for how long have you been running paid ads?"
"We haven't, we've only focused on Amazon so far."
"Ok, do you have any other sources of traffic to the website right now?"
"Not really."
"So your Shopify sales are essentially 0?"
"Correct. I only want to work with someone on a performance only model. I never pay retainers."
"Why not?"
"Because you have no skin in the game.. and plus we've crushed it on Amazon, if it worked there surely it will work on TikTok too."
"Got it. So since sales are 0 and you haven't run any ads before, what should we take a performance on? 100% of 0 is still 0"
"No, you will take a % of the sales you generate"
"Ok, what's the ad spend budget look like?"
"We'll start with $50/day and if we're getting a 4-5X ROI we'll scale to $100/day"
"Thanks. I'll pass."
This post was originally shared by Michael Rosetti on Linkedin.