NO. NO. NO.
No matter who you work for, if you stay true to delivering exceptional work, you'll keep growing.
This is something I believe deeply, in my core.
What is true is that many Indian brands still don’t treat content as the vital asset it is. They see it as something you do because others do — and yes, it brings leads. But that’s not all it does.
So even when writers who care about their craft spend hours researching and creating great work, most clients don’t really care. That doesn’t mean the quality was any less — it just means good work isn’t being recognized.
If you think writers who’ve only worked with Indian clients can’t match your standards, ask to read their best work. Actually sit with it. Read what they’ve written.
Don’t label them. Take that extra step to see what they’re really made of. You may or may not be impressed — but if you find something written with effort and raw talent, you’ve found a true asset for your team.
Brinda and I were just speaking about this last evening — how international brands treat content marketing as a serious strategy and how that mindset shift makes all the difference.
When more Indian brands start seeing content this way, writers will be able to command better rates, have their work respected, and go above and beyond for the brands they write for.
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