I've done 1000+ sales calls (in the last 3.5 years)

Here are 5 ways your prospects say “no”, without actually saying “no”. 👀

1/ "Please send the deck over. You’ll hear from me next week."
Translation: "You will never hear from me again. Ever."

2/ "We just need to get sign-off from finance."
Translation: "We’re going to use this as an excuse until you forget we exist."

3/ "This all sounds amazing. We just need to find the right time."
Translation: "This will never be the right time. Not next week. Not next quarter. Not even in Q4 of 2029."

4/ "We’re currently reviewing our H2 strategy and OKRs at the moment."
Translation: "I genuinely have no idea what our strategy is and nobody knows what we're doing. Least of all us."

5/ "Let’s keep the conversation going and circle back next week."
Translation: "This conversation is now over."

Any others? LMK below

The subtle art of saying no…they should teach this at school!


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