(but most readers are unable to understand).
(so, let me try again)
fmcg has built brands in parity-driven categories - all toothpaste is toothpaste / all shampoo is shampoo (no major product differentiation).
yet somebody “somehow” still ends up building a ₹1000cr brand. 🤯
that “somehow” doesn’t happen because of actual product superiority - it happens cuz “brand”.
tech marketers haven’t practiced this art enough - they usually talk speed, UX, feature depth, APIs/integration, etc
but with AI, tech too will become mature / parity-driven market like fmcg did.
(i.e every product will look good, feel smooth, ship fast)
WHEN that happens, you will win cuz of perception / reputation / brand.
HENCE, the future of tech marketing = FMCG playbook.
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