1) Getting on more calls won't fix a bad offer. Tighten the offer before tightening your outbound calendar.
2) If your cold pitch sounds like something 50 others could have sent—it’s already dead.
3) The longer you go without defining your minimum rate, the more random your income starts to feel.
4) You can be "fully booked" and still not hit your income target. Being busy and being profitable aren't the same thing.
5) Everyone wants the $5K project. But the $2K project that pays fast will keep your business alive longer than the $5K that pays in 90 days.
6) Most pricing problems are actually pipeline problems. When you're desperate, you discount.
7) Clients don’t "respect boundaries" because you set them. They respect boundaries because you enforce them when it’s uncomfortable.
8) The best time to raise your rates isn’t when you “feel ready.” It’s when you’re fully booked and slightly annoyed with your calendar.
9) A $800 project that takes 5 hours pays better than a $2000 project that eats up 15. Track effective hourly rate, and not look at absolute numbers.
What’s one thing you’ve learned this past year as a freelancer?
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