Author: Chris Donnelly
Profile: https://www.linkedin.com/in/donnellychris/
I've been deep in SEO for 15 years.
I know these 3 are the types of content you need:
A lot of brands that come to us at Searchable are halfway there.
Their content is technically fine, but it never gets recommended by AI.
The first thing we do is make sure they have their content mix in order.
And that each type of content is doing its job.
Because most folks are stuck at the top part, and ignore the rest...
Their pages are crawlable, but are often never cited.
These are the 3 types that every brand needs and why they matter:
1️⃣ Authority Pages
↳ For the people who don't yet know a solution like yours exists.
They need clarity before they need a product. Your job is to become the source they trust before they enter the market, which means depth over volume. Educational guides, how-to content, frameworks, data-led posts. The content that gets cited is dense with real examples and first-hand experience.
2️⃣ Decision Pages
↳ For the people who understand the problem and are now weighing up their options.
When we built Searchable, instead of explaining how we help, we got founders to ask ChatGPT about their own sector and watch competitors show up above them. Be specific and honest, show who each option suits, where you're stronger, and where another solution might fit better. Buyers and AI both see through fake-neutral comparisons that only exist to promote you.
3️⃣ Money Pages
↳ For the people who already know they have a problem and are ready to act.
This is where the buying decision gets made. And it's increasingly where AI Overviews show up, which means the buying moment is now an AI moment. Give them clear answers, strong proof, pricing context, FAQs, and real reasons to trust you. When someone's ready to act, you’ll lose them FAST if they have to get through a 2,000-word blog to understand what you do.
Most of your customers won't move through the funnel in order.
Someone might land on your pricing page straight from a Claude recommendation,
Or they may read a case study with no context.
Every page has to carry enough of the story to work on its own.
And don’t skimp on any part of the funnel, it only works when complete.
Skip any stage, and you’ll have plenty of visibility with no conversions.
If you want to see where your gaps are and create content for all 3 types...
📌 Use our free AI SEO Agent: https://lnkd.in/gVwCJJDX
All you have to do is prompt using plain English
And you'll get results in minutes !
♻️ Repost to help other founders build a winning funnel in 2026.
Follow Chris Donnelly for more on AI search and building with AI.
I know these 3 are the types of content you need:
A lot of brands that come to us at Searchable are halfway there.
Their content is technically fine, but it never gets recommended by AI.
The first thing we do is make sure they have their content mix in order.
And that each type of content is doing its job.
Because most folks are stuck at the top part, and ignore the rest...
Their pages are crawlable, but are often never cited.
These are the 3 types that every brand needs and why they matter:
1️⃣ Authority Pages
↳ For the people who don't yet know a solution like yours exists.
They need clarity before they need a product. Your job is to become the source they trust before they enter the market, which means depth over volume. Educational guides, how-to content, frameworks, data-led posts. The content that gets cited is dense with real examples and first-hand experience.
2️⃣ Decision Pages
↳ For the people who understand the problem and are now weighing up their options.
When we built Searchable, instead of explaining how we help, we got founders to ask ChatGPT about their own sector and watch competitors show up above them. Be specific and honest, show who each option suits, where you're stronger, and where another solution might fit better. Buyers and AI both see through fake-neutral comparisons that only exist to promote you.
3️⃣ Money Pages
↳ For the people who already know they have a problem and are ready to act.
This is where the buying decision gets made. And it's increasingly where AI Overviews show up, which means the buying moment is now an AI moment. Give them clear answers, strong proof, pricing context, FAQs, and real reasons to trust you. When someone's ready to act, you’ll lose them FAST if they have to get through a 2,000-word blog to understand what you do.
Most of your customers won't move through the funnel in order.
Someone might land on your pricing page straight from a Claude recommendation,
Or they may read a case study with no context.
Every page has to carry enough of the story to work on its own.
And don’t skimp on any part of the funnel, it only works when complete.
Skip any stage, and you’ll have plenty of visibility with no conversions.
If you want to see where your gaps are and create content for all 3 types...
📌 Use our free AI SEO Agent: https://lnkd.in/gVwCJJDX
All you have to do is prompt using plain English
And you'll get results in minutes !
♻️ Repost to help other founders build a winning funnel in 2026.
Follow Chris Donnelly for more on AI search and building with AI.
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