I suspect that AI in search results will be an ongoing battle and adjustment for Google.

Meaning the search results both with and without AI will fluctuate wildly in the coming period as Google adjusts.

I do not see Google turning off AI in search completely, since this would be seen as an admission of the failure.

Instead I predict AI will be set to a minimum in the coming period for the most problematic and perhaps also most popular searches - while Google tries to work out the kinks.


This post was originally shared by Esben Rasmussen on Linkedin.