70% of them were average content.
But all had one thing in common.
The first 2 lines (aka hooks); they were weapons of mass engagement.
πππ«πβπ¬ π°π‘ππ π ππ’π:
β€· Selected 7 highly visible B2B founders
β€· Picked their recent LinkedIn posts
β€· Covered multiple topics. Growth hacks. Founder stories. Deep dives. All of it.
β€· Bonus: Trained ChatGPT to suggest similar hooks for my LinkedIn posts.
πππ πππππππ
The best posts won in the first 2 lines.
Here are the 7 super engaging hook writing styles to steal right away (each with 2 real examples of hooks that stopped me cold)
>> 1. Start mid action
βWe almost shut the company down last Friday.β
βI fired our biggest customer.β
β Hooks that drop you into the action feel urgent; and impossible to ignore.
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>> 2. Say what everyone's thinking, but louder
βMost LinkedIn advice is useless.β
βYour sales team hates your CRM. So do your buyers.β
β Call out the unspoken truth and youβll earn attention instantly.
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>> 3. Create an open loop
βI made one change and revenue 3xβd.β
βWorst decision Iβve made as a founder.β
β Curiosity keeps people reading. No doubt mystery is magnetic.
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>> 4. Drop a specific stat (better if extreme)
β3 founders. 0 employees. $1.2M ARR.β
β99% of demos fail in the first 4 minutes.β
β Specific numbers signal credibility and force a pause.
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>> 5. Break a rule
βWe skipped the MVP. Launched the full thing.β
βI hired a VP before we had PMF.β
β Rule-breakers make people curious, even if they disagree.
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>> 6. Inject an emotional twist
βI cried after this customer churned.β
βThe first time I felt like a real CEO.β
β Emotion disarms the reader and makes you unforgettable.
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>> 7. Invent a new word
βWe donβt do outbound. We do trustbound.β
βThis isnβt content. Itβs founder signaling.β
β New terms = new category = instant authority.
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Focus on your hooks.
Thatβs the first step towards getting noticed - or getting ignored.
ππππ ππππ
Want the swipe file of these 400+ highly engaging hooks that other B2B founders used to ace their engagement?
Comment βhooksβ below and send me a connection request (if not already connected).
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