As many people know, we specialize heavily in paid social and paid search on top of outbound email and LinkedIn.
💠 Something that we do frequently as a first step in our process is to build an ICP filtering Clay table for clients. With that said, we aren't just using this for outbound email...Once this table is built, this is where the fun begins.
We share this data across our team to do LEGITIMATE multi-channel outreach. Allbound as they call it nowadays. We use this table directly to create audiences for LinkedIn ads for our clients. Pair this with nearly a decade of high-level mastery of paid media tactics from Ali Yildirim🌲, and you have the beginning of something special.
This is just the first prong of a very sophisticated lead fork. An Understory lead fork. I like that. Might make an Understory lead fork shirt?
💠 Anyways, the next prong that utilizes Clay for centralization is website deanonymization. We do something very similar where we can track website traffic to high intent pages, like a pricing page, and funnel all of this data into Clay. We run it through the existing ICP identification logic I mentioned above and automatically create high-intent lead lists ready for upload into LinkedIn audiences. Now we're talking heavy hitting, conversion ready audiences.
RB2B is the most accessible place to start here.
💠 Now it's time for my favorite prong... Social signals 😉
We use Trigify.io to identify social signals from relevant pages, collect the user data on a daily basis, and push it directly to clay to run through the ICP filter table, and upload the filtered list to to LinkedIn audiences.
🔥 Bonus tactic: We also automatically enrich each person, find and validate their email addresses and push these to personalized outbound sequences through both email and LinkedIn using Expandi.io, HeyReach, and Smartlead.
For peace of mind, I don't create our ads, but I did create this ridiculous fork image.
Interested in this approach for your company? Grab some time on my calendar! Promise I won't be the one creating ad graphics 😂
This post was originally shared by Alex Fine🌲 on Linkedin.